WABA templates
Last updated
Last updated
The WhatsApp Business API template is a message for customers that can contain text input fields (customer name, meeting time, media files, quick response buttons, etc.), and which has passed Facebook moderation* and is allowed to be sent to customers.
After passing the moderation of templates in Facebook*, templates can be sent to clients from the personal account of RadistWeb, Kommo.com .
It is now very easy to submit for moderation and monitor their status: all this can be done directly from our personal account Radist.Online.
In the Templates menu there is a section "WABA templates" where you can create, delete, add a WABA template in any language, copy a template (for example, for a small edition for another group of clients).
Templates created in 360Dialog will also be available in this section.
This new section will be available to employees who have access rights in the Templates section.
Read more about the rights settings in the article: "Available rights for roles"
Going to the "WABA templates" section, a drop-down list appears with all the waba numbers from the "Connections" section
After selecting a WABA connection, a list of templates for the selected connection appears:
If no template has been created yet, a window appears for creating the first template with the "Create template" button:
Step 1: In order to create a WABA template, you need to click on the "Create Template" button.
The window for creating a WABA template opens:
When creating a template, you must fill in:
Template name, template type, category (default is "Marketing")
The "Language" field is automatically substituted for the one selected in the "Profile" in the LC settings (Russian, English, Spanish), or the language can be changed to another manually by selecting it from the drop-down list.
Specify the "Name" of the template:
The template name can be in any language, there are no restrictions for the name.
❗️ In the RadistWeb account, new templates will be displayed with the name specified when creating them in our RadistWeb account, and templates created in 360Dialog will be displayed with their name.
But in the 360 Dialog itself, this template will be translated into transliteration. That is, if the name is "template 11" created in our personal account RadistWeb, 360Dialog will have the name "shablon_111_"
Select the "Template type" (Message, Authorization, Carousel): Required field.
Categories are available for the Message template – Marketing, Services
Only the Authorization category is available for the Authorization template
Only the Marketing category is available for the Carousel template
Select the "Template Category":
Depending on the selected template category, the fields for filling in and creating a template will change
Next, select the "Language" of the template:
For successful moderation of the template, it is important to enter the text of the template in the language that was originally selected.
If the "Message" template type is selected, the Allow category change field appears in the fifth field (Yes, No) It is necessary to choose whether the template category can be changed or not:
The Carousel and Authorization template types do not have permission to change the category.
The "permission to change the category" option is needed so that if the template has the wrong category, then Facebook* does not refuse, but changes it itself at its discretion.
Step 2. When you click on “Next”, the creation process proceeds to the next stage if all fields are filled in correctly (not empty).
At the second stage, the fields available in the content of the template type are filled in (Title, Main text, Footer, Buttons + the authorization template has two switches and a field for entering minutes, Media cards for the Carousel)
Next, the "Template header" is filled in:
The title can be either text, or an image, or a document, or a video.
If the "text" type is selected, then you can enter 60 characters, when inserting a variable, each character of the variable is also included in 60 characters.
There can be a maximum of one variable.
To add a variable, click on the "+The variable"
When clicking on the button, "{{1}}" is inserted at the end of the text
If the user has used one variable, the add variable button stops being active.
Next, fill in the "main text" of the template:
Required field
Maximum 1024 characters, maximum 99 variables. When clicking on the "+" buttonThe variable" is inserted at the end of the text "{{1}}", "{{2}}", "{{3}}" and so on. When you enter 99 variables in the main text, the "+ Variable" button is blocked.
The main text can only be text, files cannot be inserted.
Clicking on the smiley icon at the bottom of the "Main text" field opens a list of emoticons, as in chats. One smiley counts as 2 characters.
🔥 You can create your template text attractive and original, which will make your message stand out among others and leave a vivid impression on customers.
How to do this:
In order to highlight the text in bold, select the text and click on the button with the letter "B" at the bottom of the "Main text" field
In order to italicize the text, select the text and click on the button with the letter "I" at the bottom of the "Main text" field
In order to highlight the crossed-out text, select the text and click on the button with the crossed-out letter "S" at the bottom of the "Main text" field
In order to increase the distance between the letters, select the text and click on the "< >" button. at the bottom of the "Main text" field
🙌 Example:
"Footer"
This field is optional. Fill it out at your discretion:
In order to customize the buttons in the WABA template, you need to do this in the "Buttons" field:
All text input fields are required
There can be a maximum of 10 buttons in total.
Limits on button types:
Text button - 10 buttons (Maximum 20 characters)
Phone number - 1 button (Maximum 20 characters. You can only enter a phone number. This is the number that will be inserted for a call in the phone when you click on the button. )
Link - 2 buttons (Unlike 360 dialog, we can add two buttons with links. Maximum of 20 characters You can only enter a link This is the link that will open in the browser when you click on the button).
If more than the limit of one type of button has been added to the template, then when trying to save the template to go to the stage of submission for moderation, an error will appear at the bottom of the "Buttons" field, which will report that the limit has been exceeded.
After you have filled in all the necessary fields and the template you have configured in the preview suits you, click the "Create" button:
Step 3: If all required fields are filled in correctly, then when you click on “Save”, the process of creating a WABA template goes to the third stage.
If {{1}} format variables were used when creating the template, then before sending this template for verification, you will need to specify these variables:
❗️ Filled variables do not affect the template itself and do not make it static with only these values.
They only play an important role in the moderation process on Facebook.
However, after successful moderation, you will have to fill in these variables again before submitting the template, manually or using a bot.
After that, click on the "Submit for moderation" button
The template will be moderated on Facebook* and will appear in the list of your templates with a gray status:
✅ Done! Now it remains only to wait for the result of template moderation.
If successful, you will be able to use it without delay. If moderation fails, you will have to make the necessary adjustments (by creating the template again, since you cannot edit the template) and send the template for reconsideration. 😉
The procedure for creating a WABA template with a file/picture is the same as creating a regular template.
🔥 Unlike 360 dialog, when filling out a template before moderation, you do not need to search for a cloud to which you can upload an image\video\document to attach a link to it to the template.
When creating a template in our personal RadistWeb account, an image\video\document is uploaded to our cloud automatically.
The user uploads the file in the classic way at the stage of filling out the template before moderation.
At the "Header" stage, select the format you need (in this case, "image" is selected):
Next, fill in all the other fields necessary for you and click "Create"
A window will open where you will need to insert an image in a valid format: png, jpeg and no more than 5 MB
For a template with the "Document" format, acceptable formats are: pdf of no more than 3 MB in size
For a template with the "Video" format, acceptable formats are: mp4, 3gp with a size of no more than 16 MB
When you click on the "Submit for moderation" button, if everything is filled in, a template is created.
✅ Next, it automatically takes you to the template list page, a notification appears on a green background "The template has been successfully created".
To create a WABA template with the "Authorization" category, select the "Authorization" item in the "Template category" field
The distinctive fields for the template with the "Authorization" category are the following:
Two switches appear :
Security statement (whether to show "don't show the code to anyone")
Code expiration date + a field for entering the code expiration time (it is active only when the "Expiration date" switch is turned on). You can enter only numbers in the field, the value can be from 1 to 90 minutes
The authorization template consists of the Main text with 1 variable.
The text depends on the language. The text is determined by Facebook itself*, we do not influence it. And this text cannot be changed
The basement is an optional field.
The basement will contain information about the validity period of the code.
The basement will be active only after turning on the slider for the "Expiration date":
When selecting the "Authorization" template category, filling in the "buttons" field is mandatory:
There are 2 types of buttons: "Copy" or "Autofill" (you can add only 1 of them)
You can specify text for the copy button (maximum 20 characters). When you click on such a button, the code from the message will be copied to the clipboard.
The autofill button will work if the specified application is installed on the phone. If not installed, the copy button will be shown.
Next, as soon as you make sure that all the other necessary fields are filled in, click on the "Create" button
✅ Done! Now it remains only to wait for the result of template moderation. If successful, you will be able to use it without delay. If moderation fails, you will have to make the necessary adjustments (by creating the template again, since you cannot edit the template) and send the template for reconsideration. 😉
To create a carousel WABA template, select "Carousel" in the "Template view" field at the first stage
To create a carousel vaba template, at the first stage, the fields must be filled with the following values:
Template name is a required field, up to 256 characters
Type of template - Carousel
Category - Marketing
Language – any language from the drop-down list, required field.
It is not possible to change the Category for the WABA template of the “Carousel” type
At the second stage of filling in the carousel WABA template, you need to fill in:
Template Name
Filled in from the last stage, the field is available for modification.
The limit is up to 256 characters, a required field
The main text
You can add variables and emoticons, and work with the font. (The field as in the form of a template is a Message).
The field limit is up to 1024 characters, a required field.
Media cards
A field is required, at least 1 card in the template must be
By clicking on “Add” next to the field name, you can add “Description” cards to the field.
The limit is a maximum of 10 cards.
The description for each card is filled in separately in the cards, you can add variables to the description (via the “+" buttonVariable” at the top of the card).
The fields are required to be filled in
The card description field is limited to 160 characters.
There is a switch in the field for the type of media in the cards.
If the “Picture” option is selected in the switch, then all the cards in the carousel will contain a picture (when sending a template to a contact, you can attach different pictures for each card), if the “Video” option is selected, all the cards will contain a video (when sending a template to a contact, you can attach different videos for each card).
In what order were the description cards added to the template (from top to bottom) – this is how they will be displayed in the sent message (from left to right)
The preview of the carousel template is interactive, you can switch between the cards. The template can display the main text and one card. Using the right-to-left arrows, you can switch between the cards, the main text remains pinned to the preview. If the first card or the last one is displayed, the arrow button becomes inactive.
At the third stage, the variables of the main text and the variables of the description of the card are filled in (“Main text“ and ”Description", respectively).
Also, during moderation, you need to attach one picture or one video in the “Title” field, for moderation, the attached picture / video is inserted into each card.
Also, if a button-link variable has been added to the template for moderation, you need to fill in the “Button-link” field with one example of a variable in the link. It will automatically be inserted under the link button under each card.
When clicking on “Submit for moderation”, if all variable fields are not empty, then the WABA template is sent for moderation.
In the preview text, as the variable fields are filled in, the variables in the text are filled in.
The preview is interactive, you can switch between the cards.
For media restrictions:
Video: up to 16 MB mp4 size. Only mp4 files are displayed in file Explorer.
Images: jpg, jpeg, png, size up to 5 MB. Only jpg, jpeg, and png files are displayed in File Explorer.
To send the carousel template, you will already need to fill in the image and the link button variable for each card separately
After filling in all the necessary fields, you need to submit for moderation by clicking on the "Submit for moderation" button
Learn more about how WABA templates of the "Carousel" type work in the RadistWeb personal account and Kommo.com you can see it here
A list of all your available templates, their statuses and management of these templates is carried out on the main page of WABA templates.
To do this, in the WABA templates section, select the number where you want to view the templates:
A list of your available templates and information about them will open:
If the template was created in our personal RadistWeb account, then the name will be the one that was specified during creation + the unique part.
If the template was created in 360 Dialog, then the name will be the same as there.
▶️ The "search" works according to the available WABA templates:
The search is performed by the name of the template and the text of the template.
▶️ When you hover over a specific template, a preview of this template appears, along with the buttons, the text in the preview will scroll.
The template has the following statuses:
The template is verified, active and can be used to communicate with customers
Important:
For WABA templates, you can edit only the name of the template. The template text cannot be edited.
They can only be "Deleted" and recreated.
Or "Create a copy", change the required fields inside and re-submit for moderation.
▶️ Clicking on "Create a copy" opens the template creation page, where all fields are filled in the same way as in the template to which a copy is being created:
The "language" is substituted from the copied template.
▶️ Clicking on "Rename" opens a modal window for changing the template name. The "Rename template" field has a size limit of 256 characters, you can enter any characters.
When renaming a vaba template created in 360 dialog, the name from 360 dialog is displayed in the new name input field. When saving a new name, its value is recorded in the name field for our service, the name field from the 360 dialog does not change, but it will no longer be displayed from the list of templates.
Enter a new name and click on the "Save" button
▶️ Clicking on "Add language" opens the template creation page, where all fields are filled in the same way as in the template to which a copy is being created, except for the language selection field:
▶️ When you click on "Delete"
a confirmation window appears confirming the deletion:
When you click on the "Cancel" button, the notification window closes.
When you click on "Delete", the notification window closes. The notification "Template is being deleted" appears, the template is deleted within 10 seconds.
After deleting the WABA template, a notification "WABA template has been deleted" appears and the template disappears from the list.
To select a WhatsApp Business API template to send, click on the "templates" button in the chat window and set the switch to "WhatsApp". The search works by the text of the templates.
When you select a template, a window opens where you can attach attachments, enter data in the input fields and check the template before sending.
When you select a template, a window opens where you can attach attachments, enter data in the input fields and check the template before sending.
If the template selected for sending contains text input fields and/or should contain a media file, the template will not be sent until the file is attached or while there are blank text input fields.
To view the status of a template, you need to hover over the icon and the status of the template will appear.
