Change of dialogs tariffing from 01.02.22

Version 1 of 03.02.22

Source: Official Facebook page

Conversation-Based Pricing - WhatsApp Business Platform - Documentation - Facebook for DevelopersFacebook for Developers

It was before 01.02.22	Became from 01.02.22
The dialog box is 24 hours, during which you can correspond with the client for free.	The dialog box is 24 hours, during which you can correspond with the client for free.
The dialog box opens and counts down from the last incoming message from the client.	The dialog box opens and counts down in 2 cases: the business wrote to the client using a template message and the message was delivered to the client; the client wrote to the business and the business responded.
The dialog box is extended with each incoming message from the client.	The dialog box is NOT prolonged and closes after 24 hours exactly.
In order for a business to open a dialog box, you need to send a FB template message.	In order for a business to open a dialog box, you need to send a FB template message.
The cost of template messages - 4.8 rubles per unit.	The cost of template messages is free.
🚫	Cost of dialogs: Outgoing €0.0663 per piece. Incoming €0.0398 per piece.
🚫	Each WABA account gets 1,000 free conversations each month (not per number, but per account. Both incoming and outgoing conversations count).
🚫	There are two ways to make incoming dialogs free: run ads on FB with a button to contact WhatsApp (FB has already taken payment for advertising, so they don't charge for opening a dialog). set up a button on the site from FB with an icon of WhatsApp to contact the company.

For example, how it works since 01.02.22

1. the client wrote to the business The dialog window opens not from the moment you receive the message from the client, but from the moment when the business responded to it. At the moment when the business responded to the client, the business pays €0.0398. Thus, if customers spam the business, the business will not pay for those customers' incoming messages until it responds to the customer.

2. the business has written to the client. The dialog window opens immediately when the business sends a message + the business immediately pays €0.0663 In this case, the business can only send a template message. And he can send as many template messages as he wants inside the 24-hour window for free. When the customer replies to the business, the dialog box updates and starts counting down the 24 hours again, and after the customer replies, the business can send regular messages (as long as the message is sent inside the 24-hour window).